USP

The unique selling proposition (USP) is a theoretical feature of marketing campaigns that are good at drawing new customers to our products.

Misconceptions
The original theory evolved in the early 1940's, but a combination of time, plagiarism, and Chinese whispers has led us to the misconceptions we hold today.

When is a USP not unique?
Traditionally in games, we describe USP's as the list of features printed on the back of the package. This is incorrect by definition when the features are listed on the competing products too. Can you guess the game title from the bullet points:


 * 1) It's some kind of story based adventure, but which one?
 * 2) * An Epic Tale â€“ A true cinematic gaming experience!
 * 3) * Unrivaled Realism â€“ Characters come alive with realistic emotion and character animation.
 * 4) * Revolutionary Animation â€“ Worlds come alive with waterfalls, wind effects, insects, weather and more.
 * 5) A horror game perhaps?
 * 6) *Battle horrifying creatures with a new arsenal of weapons and items.
 * 7) *Riveting storyline, stunning graphics and true-to-life CG movies leave you on the edge of your seat.
 * 8) *Atmospheric fighting and chilling sound create the most terrifying game experience yet!
 * 9) *Enjoy 3D Sound with standard stereo speakers! Uses S-Force technology!
 * 10) How many times have we seen something like this?
 * 11) *Superior Artificial Intelligence
 * 12) *Multiplayer
 * 13) *Single Player
 * 14) *10 Instruments of Destruction
 * 15) *Intense Environments
 * 16) *30 Different Characters
 * 17) If three whole saves is a selling point, this must be a Nintendo game...
 * 18) *The immersive storyline and environments draw players into an amazing 3D world
 * 19) *New gameplay features include a unique targeting system and 1st and 3rd person perspectives
 * 20) *Up to three games can be saved simultaneously to memory!

''Answers: 1. Onimusha: Warlords, 2. Silent Hill 2, 3. Quake III: Arena, 4. Zelda: Ocarina of Time.''